Celebrity
Behind the wellness brands that keep launching
The supplements change, the founders change, the margins do not.
Celebrity
People, brands and the wellness economy.
Music
Award nominations became a streaming metric
The nomination is no longer the prize. It is the campaign asset, and the campaign starts eleven months out.
Media
The publicist is now a product manager
Release calendars, feature flags and a roadmap. The vocabulary of celebrity has migrated wholesale from software.
Music
When a fandom does the arithmetic in public
Ticketing economics used to be opaque because nobody counted. Now everybody counts, together, in a thread.